Medium & Rare is a one-stop solution for established restaurants and startup eateries who are seeking alluring visuals of their food and process to showcase in social or print media. We deliver the most creative images, based on styling and elegant presentation. The team is helmed by Assad Dadan, photographer and food reviewer/ blogger – who has worked with chefs, bloggers and marketing professionals and is fully equipped to present trendy food images to suit your vision.  

We offer Professional Food Photography and Digital Art services. Our blogs are a source to keep the audience informed and in sync with the latest on the city’s culinary scene.

Latest Update: 

We are back with yet another 'Food Photography 101' workshop at Magazine Street Kitchen on 3rd September, 2016. The hands-on session will include training on lighting, exposure triangle, composition, importance of food style and post processing. Limited seats, tickets available on

Tucked away from all of Hyderabad's glamour and archaeological greatness are areas where some of the best food can be unearthed. In the second part of the Hyderabad series, we travel to Barkas and Kukatpally for their regional speciality food and also find some juicy meaty burgers at Madhapur and Afghani fare at Ladkikapul. 

With it's one foot set in it's long Nizami history and another in modern IT tech-spaces, Hyderabad is many things at once. From the hustle of Charminar to the sophistication of Jubilee Hills, we travel to all familiar and some unknown pockets of this city. Join us as we meet different characters from different sections of this melting pot of a city.

The latest episode of 'I Was Here' is now published and it's all about meeting the locals from Goa and listening to their opinion on the recent change in food culture and the increasing commercialization due to tourism and trendy festivals.   

We recently worked with Bahrain based luxury Japanese restaurant-lounge 'Ruka' to launch their Mumbai space in Juhu. Here's the link to our photographic work for 'Ruka Mumbai'.

Our first workshop "Food Photography 101" is taking place on the 18th of December 2015 in Mumbai. More updates to follow soon along with registration and price information. Limited seats on first come first serve basis available. Register here