Medium & Rare is a one-stop solution for established restaurants and startup eateries who are seeking alluring visuals of their food and process to showcase in social or print media. We deliver the most creative images, based on styling and elegant presentation. The team is helmed by Assad Dadan, photographer and food reviewer/ blogger – who has worked with chefs, bloggers and marketing professionals and is fully equipped to present trendy food images to suit your vision.  

We offer Professional Food Photography and Digital Art services. Our blogs are a source to keep the audience informed and in sync with the latest on the city’s culinary scene.

Latest Update: 

Remember when we went around India eating to live all that goodness? This is just like that - except its Bangkok and Hanoi and Ha Long Bay and Da Nang AND Ho Chi Minh (& Awesome).

'Food Photography 101' is coming back on 4th June, 2017 at Magazine St. Kitchen. Tickets available at Insider website.

Sessions is our brand new series that showcases talents from the culinary world who are making a difference by setting themselves apart by ways of their talent and thought process, be it perfecting an age old tradition or creating something new using modern techniques. Watch the first episode here.

For our season finale episode we travel to Kochi, a place where the scenery is constantly changing, seamlessly blending from the Portuguese architecture of Fort Kochi to the Shipyard of Ernakulam and from the untouched beaches of Vypin to the back waters of Edakochi. The food culture is equally diverse where you will come across Dutch Bruder to Syrian Catholic styles of Appams and from rustic Kerala Cuisine served in Toddy Shop to the street style favourites like Kothu Parotta and Beef Fry. 

We have recently upgraded to Canon's latest full-frame beast '5D Mark IV' that features a brand new 30.4 Megapixel CMOS Sensor, along with Dual-Pixel AF and 4K video capabilities. We always believe in using the best tech for our shoots and this is yet another solid step in that direction. Thank you 'Canon India' for making this happen!

We are back with yet another 'Food Photography 101' workshop at Magazine Street Kitchen on 3rd September, 2016. The hands-on session will include training on lighting, exposure triangle, composition, importance of food style and post processing. Limited seats, tickets available on

Tucked away from all of Hyderabad's glamour and archaeological greatness are areas where some of the best food can be unearthed. In the second part of the Hyderabad series, we travel to Barkas and Kukatpally for their regional speciality food and also find some juicy meaty burgers at Madhapur and Afghani fare at Ladkikapul. 

With it's one foot set in it's long Nizami history and another in modern IT tech-spaces, Hyderabad is many things at once. From the hustle of Charminar to the sophistication of Jubilee Hills, we travel to all familiar and some unknown pockets of this city. Join us as we meet different characters from different sections of this melting pot of a city.